The ad will be available on TV, digital, theaters and social media platforms.
Maxirich, Cipla Health’s flagship multivitamin supplement brand, has launched an ad featuring Bollywood star Ayushmann Khurrana to raise awareness of the importance of consuming multivitamin supplements in daily life.
Khurrana has been roped in to be the face of Maxirich Gold, an advanced daily multivitamin supplement that provides maximum energy and immunity. Maxirich Gold is powered by ginseng, as well as 19 vitamins and minerals.
TVC features Khurrana saving the day through an act that not only reveals a noble heart, but also her incredible energy. In this energetic and heartwarming story, Khurrana happens to be a passerby, who stumbles upon a marriage in distress and saves it from inevitable disaster.
The film is adrenaline-pumping, with energetic high-impact shots that showcase the brand’s promise of maximum energy through engaging storytelling. The main strength of the TVC is the fitness, endurance and energy described by Khurrana, thus summing up the key message of the brand.
The ad will be available on TV, digital, theaters and social media platforms.
Commenting on the TVC, Shivam Puri, CEO of Cipla Health, said, “With Ayushmann, we have found the perfect fit for the brand, as he exudes the qualities the brand intends to deliver to our consumers. Through this publicity, our goal is to increase the adoption of multivitamins among the masses and make it a part of their daily diet. Maxirich Gold promises maximum energy and immunity so that we are all ready to face all the challenges of life.
Abhishek Deshwal, ECD, Taproot Dentsu, added, “The energy Ayushmann Khurrana exhibited in the campaign is truly infectious and rightly demonstrates how the world can be a better place when you are full of energy and noble intentions. “
Customer team (Cipla Health)
Shivam Puri, CEO
Abhiroop Chatterjea, Director, Marketing
Shreyas Baxi, Associate Director, Marketing
Rachana Kumari, Assistant Brand Manager
Creative Agency (Taproot Dentsu)
Ayesha Ghosh, CEO
Abhishek Deshwal, Executive Creative Director
Ashish Adpure, Creative Director, Copy
Durvesh Gaikar, Creative Director, Art
Abheek Chatterji, Associate Vice President
Ankita Suraiya, Senior Account Manager
Alamara Sheikh, Group Account Manager
Yaamini Shah, Senior Account Manager
Shashank Lanjekar, Chief Strategy Officer
Roshni Shroff, Senior Director of Planning
Production house (Roger That Production)
Director: Shwetabh Varma
Executive Producer: Prasanna Bhende
Producer: Kimaya Bhende
Associate producer: Karnika Amin
Executive Producer: Rajesh Margaj
Production Manager: Akshay Margaj
Director of photography: Chinmay Salaskar
Musical Director: Rajeev Bhalla
