Ayushmann Khurrana stars in Cipla’s new TVC


The ad will be available on TV, digital, theaters and social media platforms.

Maxirich, Cipla Health’s flagship multivitamin supplement brand, has launched an ad featuring Bollywood star Ayushmann Khurrana to raise awareness of the importance of consuming multivitamin supplements in daily life.

Khurrana has been roped in to be the face of Maxirich Gold, an advanced daily multivitamin supplement that provides maximum energy and immunity. Maxirich Gold is powered by ginseng, as well as 19 vitamins and minerals.

TVC features Khurrana saving the day through an act that not only reveals a noble heart, but also her incredible energy. In this energetic and heartwarming story, Khurrana happens to be a passerby, who stumbles upon a marriage in distress and saves it from inevitable disaster.

The film is adrenaline-pumping, with energetic high-impact shots that showcase the brand’s promise of maximum energy through engaging storytelling. The main strength of the TVC is the fitness, endurance and energy described by Khurrana, thus summing up the key message of the brand.

The ad will be available on TV, digital, theaters and social media platforms.

Commenting on the TVC, Shivam Puri, CEO of Cipla Health, said, “With Ayushmann, we have found the perfect fit for the brand, as he exudes the qualities the brand intends to deliver to our consumers. Through this publicity, our goal is to increase the adoption of multivitamins among the masses and make it a part of their daily diet. Maxirich Gold promises maximum energy and immunity so that we are all ready to face all the challenges of life.

Abhishek Deshwal, ECD, Taproot Dentsu, added, “The energy Ayushmann Khurrana exhibited in the campaign is truly infectious and rightly demonstrates how the world can be a better place when you are full of energy and noble intentions. “

Customer team (Cipla Health)

Shivam Puri, CEO

Abhiroop Chatterjea, Director, Marketing

Shreyas Baxi, Associate Director, Marketing

Rachana Kumari, Assistant Brand Manager

Creative Agency (Taproot Dentsu)

Ayesha Ghosh, CEO

Abhishek Deshwal, Executive Creative Director

Ashish Adpure, Creative Director, Copy

Durvesh Gaikar, Creative Director, Art

Abheek Chatterji, Associate Vice President

Ankita Suraiya, Senior Account Manager

Alamara Sheikh, Group Account Manager

Yaamini Shah, Senior Account Manager

Shashank Lanjekar, Chief Strategy Officer

Roshni Shroff, Senior Director of Planning

Production house (Roger That Production)

Director: Shwetabh Varma

Executive Producer: Prasanna Bhende

Producer: Kimaya Bhende

Associate producer: Karnika Amin

Executive Producer: Rajesh Margaj

Production Manager: Akshay Margaj

Director of photography: Chinmay Salaskar

Musical Director: Rajeev Bhalla

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