Competition from Tesla Cybertruck wins in the market


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Posted on EVANNEX on October 07, 2021 through Charles Morris

Even Tesla can’t win them all. The symbolic victory of the production of the first mass-market electric pickup truck was snatched away by a rival startup. The first production Rivian R1T electric pickup truck recently rolled off the assembly line at the company’s Normal, Illinois plant.

Above: Ford F-150 Lightning and Rivian R1T (Source: Charged)

“After months of building pre-production vehicles, this morning our first customer vehicle rolled off our production line,” wrote Rivian Founder and CEO RJ Scaringe. “The collective efforts of our team made this moment possible. I can’t wait to put them in the hands of our customers!

The company has not said who will get this first “Rivian blue” truck, but more are expected to hit the streets soon. “Rivian vehicles are fully certified by NHTSA, EPA and CARB, and are ready for sale in all 50 states,” the company says. Rivian’s Launch Edition R1T, which comes equipped with a 135 kWh battery, may have started as you read this.

The EPA has officially estimated the range of the R1T pickup truck at 314 miles and that of the R1T SUV at 316 miles. Prices will start at $ 67,500.

Rivian is also preparing to produce commercial delivery vans for Amazon. The Illinois plant has two separate production lines, one for R1 vehicles and one for commercial vans. Amazon has ordered 100,000 units and tested the electric delivery van in Los Angeles and San Francisco. Deliveries are expected to begin later this year.

Above: A look at some of the all-electric pickup truck competitors hitting the market to take on Tesla’s Cybertruck (YouTube: Future Lab)

Meanwhile, back in Detroit, Ford began pre-production of its F-150 Lightning electric pickup truck. The first units will be used for testing, validation and adjustments of the assembly process in the real world. Deliveries to customers are scheduled to begin in spring 2022. The starting MSRP will be $ 40,000 and the range estimated by the EPA is expected to reach 300 miles.

Ford also announced plans to invest an additional $ 250 million (and create an additional 450 direct jobs), on top of the $ 700 million already committed to the new Red Electric Vehicle Center, in response to growing demand for pickup trucks. electric. Ford has doubled its original production target and now plans to produce 80,000 Lightning electric trucks per year by 2024. Ford has announced that it will invest $ 30 billion in electrification until 2025.

“We knew the F-150 Lightning was special, but public interest exceeded our highest expectations and changed the conversation around electric vehicles. So we are doubling down, creating jobs and investment to increase production, ”said Executive Chairman Bill Ford. “This truck and the Ford-UAW workers who assemble it in Michigan have a chance to make history and lead the electric vehicle movement in America.”

At a launch event, US Representative Debbie Dingell (D-Michigan) said the F-150 Lightning demonstrates that “electric vehicles are not a California hot car and what real Americans drive.”

Did she just call Rivian’s clients for hiking, biking and mountaineering “fufu?” Or maybe his remark was addressed to some other California automaker? We’ve heard a lot of adjectives directed at Tesla’s Cybertruck, but “fufu” is a new one. We say, bring the trash talk, but more importantly, bring the trucks. We look forward to healthy competition among US automakers in the coming months.

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This article originally appeared in Charged. Author: Charles Morris. Sources: Rivian, Ford, TechCrunch, Green Car Reports


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