NAPERVILLE, IL, June 17, 2022 (GLOBE NEWSWIRE) — Jaci Volles, director of trade and manufacturing marketing, has joined the team of more than 110 split marketing managers (CMOs) at Chief Outsiders, a leading agency in Country marketing consultancy focused on strategic growth.
Volles – with deep hands-on experience gained in such recognizable private label brands as Oneida, Libbey and Newell – is available for client engagements with the mid-market companies that make up Chief Outsiders’ customer base.
Hailed as “a natural leader who succeeds in strategically motivating high-performing global teams,” Volles delivers insights that have increased brand awareness, supported distribution strategies, and optimized sales engines poised to grow.
As CMO at Oneida Group, Volles’ efforts propelled significant double-digit sales growth through the development and launch of an aggressive channel and category strategy. These strategies also supported revenue and improved margin over a three-year period with a leading retailer.
Additionally, as VP of Sales at Libbey, Volles drove consistent double-digit sales growth in the B2B industry by driving an intentional strategic marketing program for customer and product line. While serving as VP of Marketing at Libbey, her efforts led to an 8.4% sales contribution (well above the original 7.2% target) through the launch of an assortment comprehensive and innovative product line that has secured category leadership across all sales channels.
“With a strong market vision, Jaci develops brand, niche, category, channel and digital strategies aligned with business development objectives to improve positioning, generate amplified market presence and drive growth”, said David Vroom, managing partner, Chief Outsiders.
Volles earned her bachelor’s degree in marketing from Franklin University.
About the Chief Outsiders
Chief Outsiders is the leading fractional CMO firm that helps CEOs accelerate growth through the development and disciplined execution of well-designed growth plans. The company has more than 110 part-time and split-time chief marketing officers (CMOs) from coast to coast. Unlike traditional marketing and management consulting firms, each CMO has held the position of VP Marketing or above in one or more operating companies, including many Fortune 500 companies. Chief Outsiders CMOs have been part of the leadership team of over 1,400 enterprise clients, driving growth strategy and execution plans by providing instant access to talent with highly personalized and flexible engagements.
Due to its market-based growth plans, the quality of its leadership and its experienced team, Chief Outsiders has been recognized for the past eight years by Inc. Magazine as one of the 5,000 private companies with the fastest growing in the United States, and was recognized in 2019. as a little giant Forbes. Chief Outsiders CEO Art Saxby and Principal Pete Hayes are co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon bestseller for business owners and CEOs. For more information on companies that trust Chief Outsiders as their primary source for accelerating business growth, click here.
Jaci Volles, CMO, Chief Outsiders