Lifestyle Communities launches latest campaign via By All Means



Lifestyle Communities partnered with creative agency By All Means for its latest TVC campaign, bringing a third installment to Richard and Donna’s downsizing journey.

The announcement:

Lifestyle Communities (ASX: LIC), community builders for retired, semi-retired and active Australian downsizers, released a new TV ad via By All Means, showcasing the high-end and fully customizable homes.

The new TVC, produced via AIRBAG, is the third in an ongoing series that By All Means has created for Lifestyle Communities, again featuring the return of much-loved characters Richard and Donna, a couple in their mid-sixties. . The 30-second ad highlights a crucial phase of the couple’s downsizing journey – moving into their brand new contemporary home by Lifestyle Communities, complete with stone countertops, a pantry and a bathroom. quality accessories and accessories.

“We’re excited to reveal the next step in Richard and Donna’s downsizing journey on Victoria screens,” commented Carmen Petropulo, Marketing Manager at Lifestyle Communities.

“It was a pleasure to see our beloved couple take the step towards a bigger life. We know that reducing their property footprint requires a huge leap of faith for our owners, so we love that By All Means has been able to capture the benefits of downsizing one of our own in an original way. lifestyle communities in this latest installment. We see Richard and Donna settling into their new home like a duck in the water; and like a mover in a spa! », Continues Carmen.

With over 20 communities around Victoria, each equipped with world-class amenities, an architecturally designed clubhouse and low-maintenance homes, Lifestyle Communities encourages Australians to consider downsizing their family home to enjoy the benefits of having enough money to do the things they always wanted to do.

“Lifestyle Communities’ commitment to producing vibrant and exciting creations with the goal of defying category norms makes them a client we are proud to work with,” commented Toby Cummings, Creative Partner at By All Means. “We’re excited to have created another exciting chapter in the Richard and Donna series, and we can’t wait to show the world what else we have in store. “

Credits:
Client – Lifestyle Communities
Managing Director: James Kelly
Marketing Manager: Carmen Petropulo
Senior Graphic Designer: Katie Pryde

Agency – By all means
Managing Partner: Mat Cummings
Account Manager: Zoe Potter
Creative partner: Ed Howley
Creative partner: Toby Cummings
Audio production: James Starnes (Bang Bang)

Production company – AIRBAG
Director: Ben Saunders
Director of Photography: Simon Walsh
Producer: David Curry
Post-producer: Nick Venn
Managing partner: Adrian Bosich
Production manager: Jess Junor
Publisher: Michael Houlahan
Online: Chris Reynolds
Color classification: Martin Greer

Media – hatched

Source: press release By All Means


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