LOS ANGELES – The paper shortage linked to the coronavirus pandemic is making itself felt in the wedding industry.
Labor shortages in papermaking and logistics are causing supply shortages that are felt across the country. While the shortage is not yet severe in the wedding industry, couples Planning events during peak seasons should consider the impact of a low paper inventory on their special day, whether through invitations, programs, menus, place cards, signage or decorations.
“For companies that import materials, the average prices some freight has disappeared [up] by a factor of 10, ”said Christopher Wu, CEO and co-founder of Paper culture, a Californian design and stationery company. “This has resulted not only in higher costs, but in longer delays. The by-product is that many US companies have turned to local suppliers, which in turn has resulted in higher prices, manufacturing delays and a scramble for local raw materials, like pulp. “
Wu said his company had “decided to absorb these price increases” so as “not to pass them on to our customers.”
He added that the acidification of 99% of Paper Culture’s raw materials nationwide has helped the company “not pass it on to our customers” from the current paper shortage. But the company’s source of post-consumer recycled fiber has been hit hard.
“As a result, 100% recycled paper which usually takes us 30 days to receive now takes 90 days,” Wu said.
One potential grace for the wedding industry is the fact that demand is dropping due to the fact that many couples are unsure of orders or postponements related to the pandemic.
“Due to COVID, wedding planning and production services have been at a standstill for a bit, as have wedding suppliers around the world,” said Cynthia Najares, planner, creative coordinator and logistics manager at For the events of all time, a celebration planning and coordination company.
“However, due to the ever-changing number of guests, locations and dates, couples have chosen to select online / paperless invitations to keep up with the ever-changing RSVP list,” Najares added. “More than half of my clients for 2021 have turned to online invitations to give their guests the most up-to-date information for their special day.”
Information she’s seen changing frequently throughout the wedding planning process includes date changes, venue closings, and mandate updates.
Wu has also seen a drop in demand among couples and wedding planners as uncertainty over COVID-19 persists.
“For our wedding business, we have good news and bad news. The bad news for us is that marriages are still not fully back to their 2019 levels. We have seen a 70% drop in marriages after COVID in 2020. This year, we still see a drop in demand of around 20%, ”Wu explained. an impact on clients because couples always face a fair amount of uncertainty in their weddings. “
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